Some keys to business success are timeless. The customer is always right. You should build solutions, not products. The best advertising doesn’t feel like advertising.
Newer on the list of business tenets is the art of SEO. Since the early 2000s, a business’s online presence has worked its way toward becoming akin to its brand reputation as a whole. There are still industries that thrive on word of mouth, radio ads, and TV commercials, but more and more individuals look to web browsers rather than billboards to find a product or service.
As in anything else business-related, there are about a million ways to get SEO wrong. Let’s cover the top six things you don’t want to do as a business site owner if you want your brand to crawl its way up the search results ladder.