Whether you’re writing a blog post or a webpage on your site, the content, including HTML headings, is your main means of communicating with your two critical audiences:

  1. Google and other search engines (web crawlers/bots)
  2. Your website visitors (existing AND prospective customers)

The search engine bots are listed first due to their significance. In today’s technology era, the primary referral source for almost all businesses is not word-of-mouth but online search. If search engines cannot understand your web content and its context, they won’t properly serve your site to their searchers. Your prospective clients are using sites like Google to determine your worth as a service provider or company. Help Google help you!

Consult the outline below for an example of structurally sound web copy…

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Categories: Blog