When it comes to email marketing, I don’t just unsubscribe; I mark as read, delete, block, the whole nine yards. I’m that person who creates a dozen requests to “filter messages like these” in Gmail. Needless to say, the only thing I hate more than unsolicited emails is unsolicited direct mail. But that’s a story for another post…

My aversion to email was one I’d had my entire career — and then I inherited a company’s entire marketing department. (TL;DR: I was hired to lead product management, but they had a marketing management void, and I was the temporary fix that stuck.) And wouldn’t you know it: 92% of their marketing efforts were email-centric. Oh, boy!

Full post on AlifyMedia.com ›

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